Beauty Brands: Visual Communication and Digital Audience Decoding

    Along my journey in the ASU Walter Cronkite School of Journalism graduate course, Defining the Digital Audience, I had the pleasure of leveraging graphic design while embracing a desert brand I love, Dae Hair! Across the duration of the class, I dove deep into digital audience decoding, blending it seamlessly with my passion for visual communication and design. Using Dae Hair as my inspiration, I crafted visuals that deeply resonate with their audience. By creating detailed mood boards and captivating mockups, I visually brought to life the essence of Dae Hair's brand identity. This process not only honed my design skills but also amplified potential brand engagement and connection opportunities. The fusion of audience insights, graphic design, and hands-on marketing learning has equipped me to craft compelling content that tells a brand's story effectively. Excited for more creative ventures ahead as I navigate through my Masters degree in Learning Design and Digital Audience Strategies! To review the marketing funnel slide deck I created about Dae, visit my portfolio.